So How Does Search Engine Optimisation Work?
When users search for a term on search engines, they are presented with websites that are relevant to their query and sites with a strong domain authority. The Top Results are the websites that adopt the best Search Engine Optimisation practices in the search engine’s eyes.
Search Engines use crawlers that gather the information on each website. It then creates an index for each site that is compared to the algorithm designed by the search engine for the Best SEO Practices.
There are off-site and on-site factors that affect a website’s ranking. The good news is that you can improve your site by refining some of these factors.
The most important aspects that you should pay attention to include the Website’s Domain Authority, URL Structure, Keywords, Site Speed, Context and Relevancy, Number of Outbound and Inbound Links, as well as Responsive Design.