August 28, 2020

How To Take Full Advantage of Google Business Features

Google business is extremely important for local search visibility.

You can use its features to increase your traffic, leads, and even brand recognition.

And it’s not as hard as most organic traffic building feats.

So let’s explore Google my business features and see how you can take full advantage of them.

What Is Google Business?

Google Business, previously known as Google My Business (or GMB) is Google’s local services and companies directory.

Basically, they use it to keep track of where companies are headquartered, so it’s closely tied to Google Maps as well.

For our purpose today, we’ll talk about the Google Business rich snippet:

It’s a list of companies nearby that shows up whenever people do a geographically targeted search, like “restaurants Venice”, or when the keyword people input suggests a location-specific need, like “hotels” or “spa”.

And if you’re one of those “restaurants”, “spa” or “hotel” you want to be on that rich snippet.

Why Is Google Business Important?

Because it guarantees more clients.

Sure, a lot of people choose their hotel, restaurant or spa based on other things, like friend recommendations or online top tens.

And for that, you have different promotion tactics.

But that doesn’t change the fact that some people search for businesses locally, especially if they’re looking for something more niched like “vegan restaurants” or “glass repair shops”.

If you want those people either contacting you, or just ending up on your website, you need to take full advantage of Google Business Features.

And here’s how you do that.

Fill Everything Out

First, sign up for a Google Business account if you didn’t do that already. You can do it by going here and filling out your basic details.

But that’s not the end of it.

You should aim to have a complete Google Business listing because people use that information to decide whether they want to call you or not.

And it’s especially important because people can suggest changes to your Google Business details.

So if you want people to get information from you, make sure you detail:

  • Address
  • Operating hours
  • Website link
  • Telephone number
  • Email address

And even special information, available based on your business type.

That’s the most important part.

And here’s what you can get:

If you own a hotel, you can display amenities available and class rating.

If you operate a service oriented business, you can show a services list and even add a booking button.

If you own a restaurant, you can add a link for online orders or reservations, and even feature your menu.

For all other businesses, you can showcase your product catalog.

And it’s important to cover all of that information to stand out in the local search listing.

But it won’t be enough to beat your competition.

And that’s not all there is to taking full advantage of Google Business features, so let’s keep going.

Add Photos

Photos in your Google Business listing are very important when convincing potential clients to choose you.

They drive conversions, and they can, just like regular business information, be uploaded by users.

So take the initiative and upload your own photos.

You should have crisp clear pictures that put you at an advantage featuring:

  • Cover photo
  • Exterior photo
  • Interior photo
  • Product images, which are extremely important if you offer products from different categories

You can even take it a step further and add a video to your listing.

Just make sure that, like all your photos, it’s high quality and it actually helps convey your offer, values and identity.

There are a lot of regions where high quality photos aren’t the norm.

So this can be a great tool to stand out from your competition.

But again, it’s not the most important feature to take advantage of. That title has to go to...


After you take care of the basic information, reviews should be your number one priority. They’re the criteria that dictate how high you show up on this listing:

So you should do your best to incentivize customers to leave a review.

And that can be as simple as just asking them.

But if that doesn’t work, here are some other tactics:

  • Create a review link and send it to former customers. Follow-up on those attempts, especially if you provided an outstanding service.
  • Offer discounts in exchange of reviews. This can run hand in hand with a fidelity programme, but either way it should work wonders, especially if you’re in competitive local search results.
  • Get your employees involved. Show them the value of reviews and train them to remind employees that a review means a lot.
  • Keep it simple. Don’t start explaining the complexities of competing on the SERP and how 2 minutes of their time would factor into your business processes. Just thank them for their business and mention a review would be appreciated.

Sure, you shouldn’t limit yourself to these tips.

Like any business practice, keep the goal in mind and adapt your messaging or channels to your audience and what they like best.

But don’t get too bogged down in asking for reviews, because you should also interact with the reviews you already have.

Make sure you take the time to respond to all reviews, or at least the most important ones.

The reason for that is twofold.

First, being active on your Google Business listing means people are more likely to leave a review. Second, because it inspires trust. An active business is a business people are more prone to choose.

And that’s especially true when it comes to bad reviews. You should always take the time to provide flawless customer service, because this shows authenticity, and it also boosts your chance of getting new customers.

Offers and News

Updating your offers and adding news about your business is very important for maintaining an actualized Google Business listing, and for incentivizing customers to choose you over your competition.

So if you want to do that, go to “Posts” in the left tab of your Google Business dashboard, click “Offer” and fill in the description of your offer, along with a picture.

This could either be a discount room people can book, or a special offer for a menu.

Whatever you fill in there, it will be displayed for your customers to see on the Google Business rich snippet.

And it’s got a few benefits.

First, regardless of the offer itself, it makes your business stand out among the local competition. Second, if the offer is good enough, it makes it more likely that customers will choose you.

Bonus Tip: Track Everything

This last tip doesn’t have so much to do with Google Business as it does with optimizing your processes for better indexation in general.

But it’s still important, so let’s get into it.

What you want to do is get a good idea of what keywords people use to find your business, and optimize your site for them.

We recommend ahrefs for keyword research, but if you want a cheaper option you can just go to Ubersuggest and use their bar to search for your general industry, followed by a geographic modifier like “New York” or “Portland Area”.

Then search through the tool’s suggestions about what terms people use to look for businesses like yours.

Up next, make sure you include those keywords in your website, especially if they’re more niched like “vegan restaurant” or “free parking included”.

Lastly, set-up Google Analytics to see where you get your traffic from.

And make sure you use that information to optimize both your website and your listing.

If you want to make the best out of your site by using the right software, make sure you also read our take on the best online marketing tools.

In Conclusion

Google Business is an important tool that you should master.

Local search results can help boost your brand recognition, traffic, leads, but most importantly: they help you land more clients.

So if you:

  • Write your information clearly and exhaustively
  • Add high quality photos and videos
  • Incentivize your customers to leave reviews
  • Interact with reviews, especially the bad ones
  • Add offers and news about your business
  • Track your performance

You can use Google Business to its best extent.

So what do you think?

Did we shed some light on how to take full advantage of Google Business Features?

Let us know down below!

21 comments on “How To Take Full Advantage of Google Business Features”

  1. I really enjoyed your blog post about how to take full advantage of Google Business features. I liked the way you explained each feature and how you were able to use them to increase your traffic, leads, and brand recognition. I'm glad you mentioned the organic traffic building feat and are trying to make it more approachable.

  2. I am really enjoying reading your well written Post. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles. Thanks for this content.

  3. I really appreciate your blog post about how to take full advantage of Google business features. I especially appreciate that you mentioned how to use GMB to increase traffic and leads. I've often struggled with how to get my site's content written and have resorted to using self-service sites like Upwork and Fiverr. However, it's always been harder than I expected, so this is a great tip!

  4. CBD, or cannabidiol, has been a engagement changer an eye to me. I've struggled with apprehension into years and force tried diverse different medications, but nothing has worked as well as CBD. It helps me to surface peace and relaxed without any side effects. I also espy that it helps with take and trial management. I've tried a variety of brands, but I've bring about that the ones that are lab tested and play a joke on a high-minded reputation are the most effective. Comprehensive, I highly recommend CBD in behalf of anyone who struggles with uneasiness, sleep issues, or chronic pain.

  5. well written. one of the best articles that i havever come accross

  6. I recently hired a contractor in favour of some home renovations, and I must suggest that I am extremely pleased with their work . They were trained, timely, and went beyond everything and beyond to confirm that all things was done to my satisfaction. They were also altogether communicative all over the unalloyed treat, keeping me informed of any issues that arose and addressing them promptly. All-embracing, I highly mention favourably this contractor to anyone in lack of rank innards and irregular purchaser service. As a result of you!

  7. I recently tried CBD Products on the start with everything and I be compelled utter, I'm impressed with the results. I felt more blas‚ and at insouciance, and my anxiety was significantly reduced. The CBD gummies tasted significant and were easy to consume. I'll obviously be using them again and would recommend them to anyone looking after a natural more to alleviate importance and anxiety.

  8. You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

  9. I tried CBD spray for the outset at all times and I'm amazed nearby how easygoing and repose I feel. cbd face moisturizer The bite was pleasant, and the effect was unconcealed after fro 30 minutes. I'm stimulated to carry on with using these gummies and examine other CBD products. Immensely endorse!

Leave a Reply

Your email address will not be published. Required fields are marked *

  • If You Enjoyed This Post
    Join My Newsletter
    Give it a try, you can unsubscribe anytime.
  • SEO BrisbaneSEO Gold Coast
    If You Enjoyed This Post
    Join My Newsletter
    Give it a try, you can unsubscribe anytime.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram